Exploratory Front End Initial Product Development Product Optimization Product Confirmation Commercialization and Maintenance

Research Design

Research Designed to Fit Your Product Challenge

Answering key product and marketing questions is a journey that begins with identifying the appropriate research method(s) for your consumer product test.  Depending on where your product falls in the product life cycle, you may have different questions and in turn, there will be different approaches to finding your answers. There are five stages of the product development life cycle:

  1. Exploratory Front End
  2. Initial Product Development
  3. Product Optimization
  4. Product Confirmation
  5. Commercialization and Maintenance

At every stage in the product development life cycle there are unique challenges, common questions and hidden opportunities.  Your Food Perspectives Client Service Director works with you to:

  • Determine where you are in the product life cycle.
  • Articulate appropriate business question(s).
  • Create an action plan that fits the style, resources and budget of your team.
  • Determine the research method that best addresses your question(s).
  • Execute product and consumer testing that yields dependable outcomes.
  • Analyze and interpret data that is accurate, meaningful and actionable!
Contact  FPI  to learn more or get started on the design of your consumer research study. 
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