Exploratory Front End Initial Product Development Product Optimization Product Confirmation Commercialization and Maintenance

Product Confirmation

Once you have an optimized product design, the final step before launch is to confirm the total consumer offering of the brand promise, product benefit and product performance.  FPI provides confirmation testing to determine alignment between consumers' expectations and product performance.  Quantitative research methods are used to evaluate the product during this phase.

Specific research methods used include:
  • Product-Concept Fit Assessment
  • Product Substitutability Assessment
  • Product Confirmation CLT
  • Product Confirmation HUT

Questions most often asked during this stage include:

  • Is this product ready for in-market testing or launch?
  • Does this product fulfill the expectations set by the brand, packaging and concept?
  • Is this product improved over and differentiated from current offerings?
Contact an experienced client service director to get started on your product research today!
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