Exploratory Front End Initial Product Development Product Optimization Product Confirmation Commercialization and Maintenance

Initial Product Development

Initial Product Development

After exploring product concepts, you are ready to move on to more concrete work in new product opportunities. During this stage of the development process, quantitative research and qualitative research techniques are important steps to answer common questions and obtain important consumer insights.

Research methods most frequently used in this stage include:
  • Key Attribute (Driver) Evaluation
  • Gold Standard Identification
  • Stations Testing
  • Consumer Design Panels
  • Competitive Assessment with Consumers
  • Competitive Assessment with the Team

These research methods help answer common business questions such as:

  • What attributes are most important for the category?
  • How do consumers interact with the product and/or package?
  • Are there unintended consumer hurdles in preparation or use?
  • Are there any compensatory behaviors?
  • How does the product perform against competitors?
 Contact one of our experienced client service team members to learn more or to get started on your consumer product development and research project.
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