Consulting Resources for Your Consumer Product Research

Exceptional Consumer Packaged Goods (CPG) product research requires more than the right facilities, an extensive consumer database and superb research design.  High-quality consumer research depends upon a strong partnership with knowledgeable researchers who are adept at creative problem solving and can provide expert guidance. 

At Food Perspectives, Inc. (FPI) we offer consultative services throughout all of our consumer research studies.  In addition to our core consulting, clients can benefit from more in-depth and customized consultation to address specific business needs, research plans or philosophies. 

Feedback You Can Trust from an Objective Source

When you utilize FPI's custom consultation services, you gain a knowledgeable and objective team member who will provide meaningful feedback.  Your customized consultation can help you with:

  1. Prototype reviews to determine if specific differences are meaningful enough to test.
  2. Exploratory discussions for new product ideas or concepts to determine the most effective next steps.
  3. Creative and efficient research design options and exploring the pros and cons of each.
  4. Reducing the need for internal resources to coordinate research efforts, so they can focus on internal priorities.
  5. Professional and objective presentations for your senior management and leadership team meetings.

Customized consultation is offered on a variety of research techniques, including:

  • Product development guidance
  • Competitive assessment of products, categories and brands
  • Product-concept and packaging effectiveness assessments
  • Pre-launch product confirmation guidance
  • Capital investment decision support through gauging consumer interest

The consulting services offered at FPI combined with the deep knowledge, advanced education and real-world experience of our team provide you with reliable consumer insights.  These strong insights lead you to producing products that hold up in a changing market.

If you're ready to take your consumer research project to the next level with customized consulting, contact FPI to learn more.

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