Exploratory Front End Initial Product Development Product Optimization Product Confirmation Commercialization and Maintenance

Commercialization and Maintenance

Using Quantitative Research to Compare Product Performance

During the commercialization and maintenance stage, we assess the performance of the product at different points in its life cycle. FPI can assist you with product testing during the manufacturing start-up phase to ensure that the optimal product design is manufactured and delivered to consumers.  After being in market, FPI can help protect the growth of your business by continuously monitoring consumer preferences and competitive product changes.

Specific research methods include:

  • Product-Concept Fit Check
  • Competitive Benchmarking

Questions most often asked during this stage include:

  • Is the product I am manufacturing fulfilling my consumers' expectations?
  • Do I have a consumer advantage over my competition?
  • What attributes provide an advantage or disadvantage for my product compared to my competition?
Contact a qualified client service director to learn more or get started on your consumer product research and testing.
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