Founded in 1990 by Merry Jo Parker, FPI was built on the principles of quality, reliability and value. The primary objective of the company was to provide cost-effective consumer information on food and beverage products. In her drive to provide that service, Merry Jo fused early consumer feedback with product development activities, which ultimately catalyzed FPI’s early growth. The company has been able to offer cost-efficient consumer research by developing novel recruiting approaches, such as donating a portion of test incentive payments to non-profit organizations that FPI partners with.
Over the years, FPI has also looked internally and expanded its staff to include expertise in Sensory Evaluation, Marketing Research and Food Science. In 2005, Nancy Eicher joined the company, bringing with her over 20 years of corporate sensory experience and in 2008 she purchased FPI. Her guidance and the rapidly expanding team of advanced degree sensory scientists, site staff, project associates and recruiting specialists have pushed FPI to the head of its field. The FPI staff works with Product Guidance Research and Marketing Research professionals to deliver the best possible results. With a more advanced staff, FPI has been able to offer a variety of consumer research techniques, ranging from basic fieldwork to complete research services that include test design, interpretation and consulting.
As FPI continues to grow, the company is constantly improving its well-established reputation for integrity, honesty and providing relevant insights to every client.
We take great pride in helping our clients succeed by designing research, as well as providing the highest quality fieldwork. Every day we strive to provide real-world value, quality results and meaningful product insights with timeliness to enable our clients to push their visions from idea to reality.