FPI is not satisfied with only conducting tests and compiling the results. You can expect an unparalleled level of expertise in test design, interpreting consumer data, generating insights and producing comprehensive final reports. Our depth of food industry and consumer testing experience enables us to design uniquely tailored research for your product goals. This allows us to give you clear information that helps you make the most informed decisions.
FPI customizes a wide range of methodologies to meet your individual consumer research needs.
Quantitative Research
- Exploratory, optimization, confirmation research methods
- Central location and home use testing
- Blended research, combining multiple product activities
- Experimental design research
- Identification of key attributes by product or category
- Competitive testing
- Product-concept fit research
Qualitative Research
- Focus groups
- One-on-ones, diads, triads
- Consumer participation groups
- Exit interviews, peel-offs, debriefs
- Immersive and observational techniques
- Product preparation and handling research
If you would like additional information on FPI testing or if you would like to discuss your research needs, please e-mail info@foodperspectives.com, or call 763.553.7787. We look forward to hearing from you.