Consumer research is essential to obtaining fresh perspectives and uncovering key consumer insights. Whether you’re investigating a new product, optimizing an existing product, or re-energizing a well-established product, testing your product with consumers will provide you with the knowledge you need to make confident business decisions.
At Food Perspectives, Inc. (FPI) our experienced client service team has deep, real-world expertise in both sensory science and consumer insights. They collaborate with you to develop and execute the most effective consumer product research and testing methods.
Our full-service team of experts will work with you to:
Through our network of partnerships FPI services your product testing needs across the US and Canada. FPI utilizes online capabilities to recruit and survey consumer samples that meet your specifications. Regardless of the type of study, respondent characteristics, or location, you can be assured that you will always experience FPI's high standards of service and quality.
Our world-class, Minneapolis-based research and testing headquarters houses FPI's full-service research team as well as state-of-the art kitchens and spaces to accommodate even your most complex product testing needs.
Our custom-designed facilities have been constructed to allow maximum flexibility for your study.
We are FPI and we’re passionate about using consumer research to deliver actionable solutions that answer your most challenging product questions!
Contact us today about capturing consumer insights, so you discover the “Ah ha!”
before the “Oh no!”